Interaction design and product strategy work at Alibaba


UX Design

User Research

Product & Program Management




Work Summary at Alibaba

I worked on the following four projects/areas when working at Alibaba's Ele-me Team. Due to privacy reason, I cannot elaborate on my work here. Send me a message ( if you would like to learn more about my work there.

Merchant Segmentation Project

Designed cost benefit visualization for independent merchants to make more informed investment decisions, in order to drive enrollment in marketing plans

US-China Food Delivery Research Project

Conducted research on US-China food delivery ecosystem comparison, and identified strategies for product enhancement

Digital Menu Project

Analyzed over 100 restaurant menus, and designed digital contactless menu incorporating advantages found in physical menus

2B Merchant Platform Client Information Project

Collaborated with merchant platform team on delivering interaction design, and supported the product manager and developers on implementation